How did it all go so right?
Neal Menashe, CEO of Super Group, recently reported 3Q25 revenue up 26% and adjusted EBITDA of US$152m, up 65%.
Heart in Africa
41% of Super Group’s Q3 revenue came from eight African countries. With a continent-sized TAM, the company is well positioned to capture market share.
Looking under the bonnet:
In our conversation with Neal, we explored the drivers behind this success:
✅ Smart marketing strategies
✅ Cutting-edge technology
✅ Backing winning markets
A lesson in clarity: From the recent CMD and our discussion, one thing is clear: Super Group is driven by returns. It invests boldly—whether in AI for efficiency gains or by exiting markets to redeploy resources where returns are higher.
🎥 Watch the full interview below.
